If you are just about to start on your social media journey, it will help to know where to start and what to concentrate on first. Let’s face it, otherwise all this information can be downright overwhelming.
I have had over 20 years experience in owning real estate offices so I understand totally how you maybe feeling. You have enough to do, without bringing social media or any other type of online marketing into the mix – I certainly remember having those feelings.
The other thing you maybe thinking is, what if I ‘DO’ all of this social media stuff and it doesn’t work.
The truth is, it’s no longer a question of should you get into this, it’s a question of where will you start. Social media is not going away.. This is a must.
Agents are now becoming very profitable using social media.
You can also amongst other things
- Build a massive profile
- Build your online brand
- Prospect for listings and sales
- Develop online lead generation strategies
Let’s start with some basics –
The main points I want to discuss are –
- Facebook profile page
- Facebook fan page
- Youtube Channel
- Twitter profile
- Linkedin profile
- Linkedin page
Where do you start with this list?
Start with number one and then progress down the list in the above order. I would suggest that you work your way through signing up for each.
Then get comfortable using Facebook, work out some strategies that are going to help you with your business. Then progress to the next. You are much better off focusing on learning one platform and get it working for you, than to knock yourself out trying to master all of them.
Once you make a start signing up, you will be amazed at how easy it is to develop a presence.
Why start with Facebook?
Real estate agents deal ‘business to people’ or ‘people to people’. They are not business to business.
The largest platform currently is Facebook.
When you think about where your customers are – they are already hanging out in Facebook. You just need to find them and connect with them. There are many ways you can do this effectively.
Next is YouTube – Videos are no longer the future – they are now. You have to claim your space and make a start using videos. (And I’m not just talking about a real estate agent walking through a property being filmed) Everyone is starting to do this – soon there will be no point of difference there either.
The next platform is Twitter
Twitter gives you very good prospecting opportunities and is short sharp and easy to manage. (Once you know how..)
Linkedin is great if you are in an area where there are a lot of professionals. If you are in an area like that, I would aim to connect with people you meet on Linkedin and when they use your services, ask them for recommendations. Professionals and companies do look at the testimonials on Linkedin.
Pinterest and Instagram are very popular and they are also a great way to get traffic to your website.
Warning – Don’t get bogged down with requests to other things…. Just focus on using the main platforms you do have to work with.
Watch what others are doing.
Think about the way you want to be marketed to. Think about what irritates you online, it will most likely irritate others.
Make a start signing up to the platforms above. Lay the foundations to build your profile.
Then learn a little about each as you go. You don’t need to become an expert with all the features.
You only NEED to know what you NEED to know.
Another big tip – Make sure on your website, you also have links to your social media platforms. This is a quick way to tie all of your social media in one place.
Remember to check out the 10 week online course.
Lisa 🙂
Note- Please keep in mind that to develop an online profile that is truly working for you, you must have certain things in place to make the most of your online presence. There area strategies and techniques that will compliment your overall marketing plan. Should you wish to discuss this further – contact our office at support@lisab.com.au
We also have an online course covering all the basics of internet marketing for real estate agents.. Check it out here. Everything you need to know to market yourself, your business and your properties online.